Blueair Air Purifiers - 201 Case Study
The health of a family is always in mind for Blueair employees when they are creating new air purifiers for their consumers. The company has developed a number of models geared toward keeping rooms inside a home clean and free of contaminants which can be harmful to the health of family members. By designing its air purifiers for specific and common household problems, the company has gained prestige and many customers because they have made shopping for a system easy for these consumers. The 201 by Blueair is just one model that is capable of removing the many different contaminants and odors that may be present in the rooms inside a home. Those families who are concerned with the air quality inside their homes have found it easy to purchase Blueair air purifiers for each situation they may be encountering.
The Blueair 201 turned out to be the perfect system for the Ralph family from Camden County, New Jersey. The Ralphs were excited to be expecting a new addition to the family and the couple spent all of their free time designing the perfect baby room for their new little one. Mrs. Ralph took careful contemplation to pick of the perfect color scheme with matching furniture. When the family doctor suggested air purifiers for the baby's room as a way to keep the newborn healthy and free of colds or flues, the couple was eager to choose the best system. They looked at many air purifiers before deciding on the Blueair 201 because of its hybrid filtration system. The couple knew they were getting the best and most effective system because the 201 combined a HEPA filter and the electrostatic technology for the utmost efficiency.
While Mrs. Ralph agreed with the doctor to do everything in her power to keep her baby healthy, she was also a little concerned that air purifiers would ruin the adorable look of the room and would be so noisy that the baby would have trouble sleeping. The Blueair 201 shattered Mrs. Ralph's perceptions of air purifiers because of its sleek design and ability to only produce a small white noise while running. She was more than happy to put the system in the new baby's room because it had a modern design which attractively accented the new furniture and décor inside the room. Blueair has paid attention to each small detail of their air purifiers, including something as simple as the elegant design.
The Ralphs chose the Blueair system as the right model for the room because it is small and able to handle a confined space such as the close quarters of the baby room. The combination of the HEPA and electrostatic technology in the system was also appealing to the family because they knew most air purifiers only had one system. The dual systems led to more efficiency and the effective removal of allergens and particles which could easily cause their newborn to experience health effects. The couple decided to test out their new purchase before the baby came just to be sure it was as effective as was claimed. The Ralphs were pleasantly surprised to find they really felt a difference in the quality of the air in the small room after running the Blueair 201. The couple now recommends air purifiers to all of their friends who are expecting and they sanction the sleek design of the Blueair products for their stylish friends.
